A brand that is receiving world wide recognition for it’s socially conscious slogans and cutting edge designs, is the brain child of CEO and Lead Designer, Prince. From his humble beginnings in Long Island City, Prince always new that he wanted to have a voice in the fashion industry. It was just a matter of time for him to find the path that would lead him to achieving his goals. CONTINUE TO INTERVIEW
Ten years strong! That’s how long they have been in the game. If you don’t know who Gino Green is your swag is in immediate need of attention. Check the local ER or ICU because, surely, it’s somewhere on life support with a morphine drip… and the prognosis is not good. Many tend to forget that Hip Hop, as a culture, grew from Rap music. And one aspect of said culture is that you be Ziploc’d in utter freshness at all times. Many a rap battle has been lost due to the fact that one assailant was draped in last year’s fad or some busted bo-bo’s. Can you imagine rappers today going up against someone dressed like MC Hammer? Exactly. He might be skilled, but it’s just giving your nemesis too much ammunition to blast you with.. continue reading
According to Prince, it all goes back to one of the greatest elements of hip-hop, which is graffiti. As a graffiti artist he populated the walls and subways of New York City with his signature tag name. And as hip-hop and fashion emerged into the public spotlight so did his paintings, which were captured on the popular Lee Jackets, t-shirts and pants. continue reading
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